Bahama Breeze

Menu Redesign 

Menu Engineering Strategy | Eye-Tracking Insights | Art Direction | Illustration

Menu Engineering Strategy |
Eye-Tracking Insights | Art Direction |
Illustration

COVID presented Bahama Breeze with an opportunity to streamline its lunch and dinner menus. Utilizing key insights gained from our eye-tracking software, the menu was strategically redesigned while also bringing the brand to life even more with custom illustration and street art. 

High-level results: 

  • 45% increase in ease of navigation
  • Increases in check value 
  • Increases in margin 

With the success of the new menu launch, the brand was excited to apply learnings to its beverage menu, bringing more energetic vibes to another critical guest touchpoint

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