Ingredion

B2B Lead Generation

Performance Marketing | Media Strategy & Optimization | Art Direction & AI Design

Lead generation in the ingredient manufacturing space is highly competitive. Since 2022, our team has consistently grown leads year-over-year through targeted paid media, supported by standout tradeshow booth designs and sales enablement materials that rely on compelling storytelling devices, food prototyping for global CPG brands, and packaging design innovation.

High-level results: 

  • 42% increase in digital leads from 2022-2023 with even greater increase projected in 2024
  • 5% reduction in Cost Per Lead (CPL) from 2022-2023

KFC Recruitment Campaign

Tía Rosa TV Spot