Ingredion

B2B Lead Generation

Performance Marketing | Media Strategy & Optimization | Art Direction | AI Design

In the fiercely competitive world of ingredient manufacturing, standing out requires more than just great products - it demands strategic execution. Since 2022, our team has driven consistent year-over-year lead growth through precision-targeted paid media, eye-catching trade show booth experiences, and sales enablement tools rooted in powerful storytelling. From crafting mouthwatering food prototypes for global CPG brands to pushing boundaries in packaging design innovation, we create impact at every touchpoint.

Key Results:

  • 50% reduction in Cost Per Lead (CPL) from 2022-2024
  • 121% increase in digital lead capture from 2022-2024, with consistent increases each year
  • 56% growth in leads from 2023-2024 despite a flat media budget, proving sound strategy and optimization as key drivers of success
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KFC Recruitment Campaign

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Tía Rosa TV Spot