KFC
Recruitment Campaign
Art Direction | Videography
With labor markets tightening and record-low unemployment rates, Kentucky Fried Chicken needed a way to reach and recruit quality team members. We created this video campaign using team member testimonials that spanned social channels from Meta to TikTok.
High-level results:
- Contributed to 95k+ applications
- +72% more visitors to KFC US Careers page during campaign
- 3x social CTR benchmark
LongHorn Steakhouse Email Program
Ingredion B2B Lead Generation