Biscuit Belly

Loyalty Campaign 

Customer Journey Mapping | CRM Content Strategy | Art Direction

What do you do when your loyalty program has gone a little stale? You call on us for a complete loyalty program revamp. For Biscuit Belly's Loyalty Campaign, full-journey messaging was created. From pop-ups on the website home page and a new Loyalty landing page, to in-store POP and a dynamic series of emails, the program turned both new and loyal customers alike into Loyalty Program users.

High-level results: 

  • +68% increase in loyalty acquisition​
  • +42% total site traffic accounted​ for by Loyalty landing page​ 
  • Above industry average email opens and clicks 

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