HARNESS THE POWER OF CUSTOMER RELATIONSHIP MANAGEMENT
WHAT IS CRM?
THE POWER OF CUSTOMER RELATIONSHIP MANAGEMENT CAN…
INCREASE
CUSTOMERS’
SPEND
ON AVERAGE
20%-40%
BOOST
CONVERSION
RATES
UP TO
IMPROVE CUSTOMER
RETENTION
AND LOYALTY
UP TO
27%THAT IS THE MOST COMPELLING
STAT HERE, BECAUSE…
- 1 EXISTING CUSTOMERS SPEND 67% MORE THAN NEW CUSTOMERS.
- 2 INCREASING RETENTION BY 5% CAN INCREASE PROFITS BY 25% TO 95%.
- 3 IT COSTS 5X MORE TO REACH NEW CUSTOMERS THAN RETAINING EXISTING CUSTOMERS.
AD CUCÌNA’S APPROACH TO CRM FROM ACQUISITION THROUGH LOYALTY
01. ACQUISITION
WE KNOW WHEN & WHERE TO COLLECT DATA IN CUSTOMER JOURNEY
When using tech – i.e., website, mobile app, restaurant WiFi. At transaction – in-store, online ordering, etc.
We know what data is most actionable
Name, email, phone number, etc.
WE CAN HELP SELECT EFFECTIVE MARKETING CHANNELS
Email, SMS, mobile app, and more.
02. ENGAGEMENT
REGULAR COMMUNICATION
Keeps the conversation going. Keeps the brand top of mind.
PERSONALIZATION
Based on past purchase behaviors. Behavioral triggers like order confirmation, birthday, anniversary. Geography — great at handling regional menu variability and franchisees.
RETENTION
Understanding when to market to guests before they fall out of normal dining cadence. Re-engaging those who already have fallen out.
ENGAGEMENT CASE STUDY
A major restaurant client wanted to increase email engagement and ROI. Through a “right person, right message, right time” segmentation and personalization strategies, we achieved:
NEARLY 2X OPEN
RATE IMPROVEMENT
(27.8% v. 17%)
3X CLICK-THROUGH
RATE IMPROVEMENT
(18.61% v. 6.01%)
INCREASED
CONVERSION RATE
(1.3% v. 0.03%)
03. LOYALTY
WE TRACK AND UTILIZE DATA TO NURTURE CUSTOMER LOYALTY
We use CRM data to create incentives that drive desired consumer behavior: increased recency, frequency, and spend. These are the foundations of customer loyalty, repeat visits and exponential value.
LOYALTY CASE STUDY
A QSR client wished to grow its audience and increase customer loyalty, while reducing offer discounting. By identifying specific guest segments and customizing reward offers accordingly, we effected:
– 52% DISCOUNT
REDUCTION
+16% NET
AVERAGE CHECK
+15% INCREASE
IN VISITS
+11% INCREASE
IN STORE SALES
LET AD CUCINA HELP
The good news is that you’ve got the ingredients. Chances are, you just need help putting the CRM recipe for success together. Ad Cucìna can help you acquire, analyze, and activate your restaurant data in a way that will deliver best-in-class CRM communications to keep your valued customers and grow your business.Get in touch with us at [email protected] and let’s get cooking.
Get in touch with us at [email protected] and let’s get cooking.
SUITE 1400, LOUISVILLE, KY 40202