WE KNOW WHEN & WHERE TO COLLECT DATA IN CUSTOMER JOURNEY
When using tech – i.e., website, mobile app, restaurant WiFi. At transaction – in-store, online
We know what data is most actionable
Name, email, phone number, etc.
WE CAN HELP SELECT EFFECTIVE MARKETING CHANNELS
Email, SMS, mobile app, and more.
Keeps the conversation going.
Keeps the brand top of mind.
Based on past purchase behaviors. Behavioral triggers like order confirmation, birthday, anniversary. Geography — great at handling regional menu variability and franchisees.
Understanding when to market to guests before they fall out of normal dining cadence. Re-engaging those who already have fallen out.
ENGAGEMENT CASE STUDY
A major restaurant client wanted to increase email engagement and ROI. Through a “right person, right message, right time” segmentation and personalization strategies, we achieved:
NEARLY 2X OPEN
(27.8% v. 17%)
(18.61% v. 6.01%)
(1.3% v. 0.03%)
WE TRACK AND UTILIZE DATA TO NURTURE CUSTOMER LOYALTY
We use CRM data to create incentives that drive desired consumer behavior: increased recency, frequency, and spend. These are the foundations of customer loyalty, repeat visits and exponential value.