PARTNERING WITH MICRO-INFLUENCERS TO AMPLIFY LONG JOHN SILVER’S REACH TO THE NEXT GENERATION OF CONSUMERS DURING LENT
01 | SITUATION
Long John Silver’s is a quick-service seafood chain with over 600 restaurants nationwide. The brand remains committed to the goal of providing unique seafood experiences available to all. Lent is the brand’s biggest sales and promotional period throughout the year and wants to be the go-to place for fried fish during the timeframe.
02 | CHALLENGE
Long John Silver’s struggles with an awareness problem with younger generations as their core demographic is older. To remain relevant, the brand needs to connect with younger generations in an authentic way to gain recognition and drive trial.
03 | INSIGHTS & APPROACH
BRING LJS FRIED SHRIMP BASKETS TO THE MASSES
Word of mouth recommendations drive trial no matter your age. Partnering with creators to recommend their favorite LJS fried shrimp baskets on platforms where our prospecting audience is drives awareness in a memorable way.
04 | SOLUTION
We partnered with micro-influencers to amplify the brand’s reach to next generation of consumers during Lent. We produced a blending word of mouth recommendation with various niche interests – from freestyle rapping, to exotic cars, and foodie culture. To draw cohesion between the campaigns, we created an Original Sound in collaboration with creator and freestyle rapper, Jaybreezy, and it became the foundational sound for all influencer content during the Lent promotion.
Jaybreezy Video #1 | Jaybreezy Video #2 | Ride With Ry Video | SALunchador Video
LET AD CUCÌNA HELP
We’re ready to start when you are. Schedule a free consultation and analysis of your loyalty program by contacting Robert Kapfhammer. Call 502.468.0628 or email [email protected].